If you use a recognizable person’s image to promote a business, you generally need their written permission. A photo release (model release) gets that permission in writing.
Free Photo Release Form template
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Photo and Video Release
I, ____ ("Subject"), grant ____ ("User") and its licensees permission to photograph and record me during ____, and to use, reproduce, edit and publish those images, video and my name and likeness (the "Images") for ____, in any media, worldwide, without time limit.
Payment
In exchange, I receive: ____. I am not entitled to any other payment or royalties.
Ownership
User owns all rights in the Images. I waive any right to inspect or approve finished Images or the text used with them.
Limits
____
Release
I release User from claims for invasion of privacy, right of publicity or defamation arising from uses permitted by this release. This release is governed by the law of ____.
I am at least 18 years old (or my parent/guardian signs below), and I have read and understand this release.
Subject: __ Date: __
Parent/guardian (if Subject is under 18): __
User: __ Date: __
This free template is general information, not legal advice, and may not suit your state or situation. Some documents must be signed before witnesses or a notary. For anything important, have a lawyer review it.
When you need a release
- Commercial use: ads, product pages, brochures, sponsored posts: almost always.
- Stock photo sales: stock sites require signed model releases.
- Editorial use (news, education): often not legally required, but a release still avoids disputes.
What to cover
- Which images: the shoot or event and date.
- How they’ll be used: broad commercial use or limited.
- Payment, even if it’s “none.”
- Limits the subject cares about, such as no sensitive or political uses.
Minors
Have a parent or guardian sign for anyone under 18. Schools and youth programs often collect releases once a year.
Frequently asked questions
Do I need a release to post photos of customers on social media?
For promotional posts featuring recognizable people, yes: get written permission.
Can someone revoke a photo release?
Usually not once signed, unless the release allows it, though honoring reasonable requests is good practice.
Questions from readers
Question about the Photo Release Form? Ask it here. We answer common questions in general terms on this page. This is not legal advice.
